Specialist Creative Copywriter

About the role

IAG, the largest general insurance group in Australia and New Zealand, is looking for a Specialist Creative Copywriter to join its marketing team. You will craft customer-led copy for campaigns, communications and digital content across household brands such as State, AMI and NZI, working closely with designers and stakeholders and using Human-Centred Design principles. The role is permanent and full-time, based in Auckland, Wellington or Christchurch.

Key responsibilities

• Produce engaging copy for ATL and BTL campaigns, customer communications, websites and digital channels across household brands.
• Partner with stakeholders to gather requirements, refine messaging and incorporate feedback.
• Collaborate with copywriters, designers, data specialists and marketers to drive growth and customer retention.
• Apply the established brand tone of voice across State, AMI and NZI under the guidance of the Lead Creative Copywriter.
• Create content for eDMs, push notifications, SMS, digital advertising, campaigns and customer journeys.
• Turn technical and regulatory information into clear, customer-friendly communications.
• Maintain and optimise content assets in the centralised Content Library.
• Create, edit and proofread customer-centric content, using AI tools to improve creativity, personalisation, compliance and business outcomes.

Required profile

• 4+ years' proven experience as a creative copywriter in an ad/design agency or internal creative team.
• Degree or diploma in copywriting-related study.
• Experience writing technical or financial content that is legally correct yet engaging.
• Experience writing succinct copy for digital journeys that helps designers create effective UI.
• Experience maintaining a brand's distinct tone of voice.

Required skills

• Strong research skills.
• Proven experience in relationship management.
• Excellent time management and organisation skills.

What we offer

• Boosted KiwiSaver with a 4.5% employer contribution and life insurance as standard.
• 20 days annual leave plus 5 days extra leave.
• Up to 50% off personal insurance, including home and motor insurance.
• Annual $500 health and wellbeing payment.
• 14 weeks of paid parental leave.
• Access to LinkedIn Learning, the IAG Academy, study assistance and secondment opportunities (eligibility criteria apply).

Applications close on 15 November 2026; candidates are asked to discuss their application with their current manager first.