Senior Brand Adviser - Pacific

About the role

The University of Auckland is looking for an experienced Senior Brand Adviser - Pacific to help shape how Waipapa Taumata Rau connects with Pacific audiences. This is a marketing role combining brand, campaign and audience engagement experience with a genuine understanding of Pacific communities and culture. It is a full-time (37.5 hours per week), permanent position.

Key responsibilities

• Shape Pacific-focused marketing and brand activity, from campaigns and activations through to events and audience engagement
• Develop and deliver marketing that connects with Pacific audiences, bringing Pacific insight into campaigns, messaging and experiences
• Build strong relationships with Pacific communities, organisations and stakeholders
• Provide specialist advice on Pacific audiences, marketing and brand
• Review Pacific-focused content so it is relevant and culturally responsive
• Identify opportunities to strengthen the Pacific brand and reputation
• Engage Pacific students, staff, alumni and communities to co-design marketing approaches
• Take ownership of the portfolio and contribute to the Ala o le Moana Pacific Strategy

Required profile

• Minimum 6 years' experience in marketing, brand, campaigns or audience engagement
• Strong experience developing and delivering campaigns, activations and events
• A strong understanding of Pacific audiences, communities and culture
• Experience building relationships with Pacific communities and organisations
• Ability to work autonomously, manage priorities and provide specialist advice
• Demonstrated ability to work within Pacific cultural protocols, including reciprocal relationship-building
• Pacific language capability, including pronunciation and written usage, is welcomed

Required skills

• Brand, marketing strategy, audience insight and activation
• Strong communication, relationship-building and influencing skills

What we offer

• Salary of $87,000 to $118,000 per year (Band G), typically $93,201 to $107,500, with a structured three-zone framework
• Flexible hours and hybrid/remote working patterns
• 5 weeks' annual leave plus a leave buy/sell scheme
• Subsidised on-site childcare, parental leave up to 9 weeks' full pay and on-site parenting spaces
• Staff networks, cultural communities, social clubs, volunteering and wellbeing initiatives