Senior Brand Adviser – Māori

About the role

The University of Auckland is looking for an experienced Senior Brand Adviser – Māori to help shape how Waipapa Taumata Rau connects with Māori audiences. This is a senior marketing role combining brand, campaign and audience engagement work with deep knowledge of Te Ao Māori, Te Tiriti o Waitangi and te reo Māori. It is a full-time (37.5 hours per week), permanent position.

Key responsibilities

• Develop and deliver marketing activity that connects with Māori audiences, from campaigns and activations through to events and audience engagement.
• Bring Māori audience insight and Te Ao Māori knowledge into campaigns and brand activity, shaping ideas, messaging and experiences that are culturally grounded.
• Build and maintain strong relationships with Māori communities, iwi and stakeholders, and represent the University in Māori spaces such as hui.
• Provide specialist advice on Māori audiences, brand, culture and engagement, and review Māori-focused content for cultural authenticity.
• Identify opportunities to strengthen the Māori brand presence and connect Māori audience insight with brand, recruitment and wider University priorities.
• Partner with Marketing and Recruitment, the PVC Māori Office, faculties, Communications, the Kaiarataki deputy Pro-Vice-Chancellor Māori and Strategic Engagement.

Required profile

• Minimum 6 years' experience in marketing, brand, campaigns, audience engagement or a related field.
• Strong experience delivering campaigns, brand activity, activations, events and audience engagement.
• Established relationships with iwi and Māori organisations, and confidence engaging face-to-face, including at hui.
• Experience in tertiary education, the public sector or another large organisation is valuable.

Required skills

• Strong knowledge of Te Ao Māori and Te Tiriti o Waitangi, applied professionally in marketing.
• Understanding of te reo Māori, including pronunciation and written use.
• Relationship-building, influencing and communication skills.

What we offer

• Salary of $87,000 to $118,000 per year (Band G), typically $93,201 to $107,501, with a structured framework of three zones.
• 37.5-hour week, flexible hours and hybrid/remote working.
• Up to 6.75% superannuation, annual salary increases with a performance multiplier, and 5 weeks' annual leave plus a leave buy/sell scheme.
• Parental leave up to 9 weeks' full pay, subsidised on-site childcare and on-site parenting and feeding spaces.