Growth Manager

About the role

Two Dudes is looking for a Growth Manager to own the end‑to‑end direct‑to‑consumer (DTC) profit and loss. You will lead paid acquisition, creative testing, website optimisation and the Growth Calendar that synchronises all marketing channels. Reporting directly to a co‑founder, you will have real authority over budgets, partner relationships and the growth roadmap.

Key responsibilities

• Develop and execute paid acquisition strategy across Meta, Google and emerging channels.
• Lead creative strategy and testing to maximise contribution margin.
• Own the DTC website, offers calendar and retention programmes.
• Coordinate specialist partners (media buying, retention, development) and ensure alignment with the Growth Calendar.
• Drive DTC growth to complement expanding retail presence in NZ and AU.
• Provide performance insights using analytics and attribution tools.

Required profile

• Strong ownership mindset with experience managing a P&L.
• Proven ability to work independently and influence cross‑functional teams.
• Track record of scaling DTC channels for consumer brands.
• Desire to grow into a Head of Growth role.

Required skills

• Shopify
• Klaviyo
• Motion analytics
• Replo
• Meta Ads
• Google Ads
• Multi‑touch attribution tools