Freelance Digital Marketing Strategist (Paid Media + AI)

About the role

A Melbourne-based growth marketing consultancy specialising in performance marketing, brand strategy and AI-supported marketing solutions is looking for an experienced Digital Marketing Strategist (Paid Media + AI). This is a hands-on, client-facing freelance/part-time role focused on managing Google and Meta Ads, owning paid acquisition strategies and using AI tools and agents to analyse performance, validate recommendations and implement campaign changes.

Key responsibilities

• Manage and optimise Google Ads and Meta/Facebook Ads accounts.
• Develop and implement paid acquisition strategies based on client growth objectives.
• Review and validate recommendations generated by AI agents before implementing campaign changes.
• Analyse campaign performance and identify opportunities for optimisation.
• Advise clients across performance marketing, brand, creative and growth strategy.
• Build strong client relationships and communicate strategies and recommendations confidently.
• Collaborate with technical specialists across analytics, tracking, Google Merchant Center and dashboarding.

Required profile

• Previous experience in performance marketing, paid media or digital acquisition.
• Experience managing paid media budgets of approximately AUD20K+ per month.
• Strong client-facing and relationship management skills.
• Experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering or similar AI tools, and comfort incorporating them into marketing workflows.

Required skills

• Google Ads and Meta Ads (strong hands-on experience).
• Understanding of performance and brand marketing.
• GA4, Google Merchant Centre, tracking and dashboarding is a plus.

Engagement details: 6-month duration, about 15 hours per week, available from Australia or New Zealand with AEST-compatible timezone; hours can be spread across the week with agreed availability for client meetings.