Digital Marketing Strategist (Freelance, Remote)

About the role

A Melbourne-based digital marketing agency is looking for an experienced freelance, remote Digital Marketing Strategist to support its performance marketing, brand strategy and AI work. This is a client-facing, hands-on role where you will manage Google and Meta Ads, own paid acquisition strategy and use AI-supported tools and agents to analyse performance, validate recommendations and implement campaign changes. The engagement is 6 months, about 15 hours per week, with availability in AEST-compatible timezones and flexible hours.

Key responsibilities

• Manage and optimise Google Ads and Meta/Facebook Ads accounts.
• Own paid acquisition strategy and implement campaign changes.
• Review, validate and act on recommendations generated by AI agents.
• Use campaign data to identify opportunities and improve performance.
• Advise clients across performance, creative, brand and growth strategy.
• Build strong client relationships and communicate recommendations confidently.
• Collaborate with technical specialists across analytics, tracking and dashboarding.

Required profile

• Previous experience in performance marketing, paid media or digital acquisition.
• Experience managing paid media budgets of approximately AUD20K+ per month.
• Strong client-facing and relationship management skills.
• Comfortable using AI tools and agents in marketing workflows; experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering or AI marketing automation is highly valued.

Required skills

• Strong hands-on experience with Google Ads and Meta Ads.
• Strong understanding of performance and brand marketing.
• Experience with GA4, Google Merchant Centre, tracking and dashboarding is a plus.