Business Development Lead – Veterinary Channel (Pet Food)

About the role

Addiction Pet Foods New Zealand is seeking a commercially driven Business Development Lead to expand its presence in the veterinary channel across the country. This strategic, field‑based role focuses on building long‑term partnerships with veterinary clinics and specialist stores, promoting the exclusive Health Benefits pet food range.

Key responsibilities

• Identify, prospect and develop new veterinary clinic customers nationwide.
• Build and maintain long‑term relationships with veterinary professionals, clinic decision‑makers and specialist channel customers.
• Present the Health Benefits range, clearly communicating its value proposition.
• Manage a long sales cycle with regular follow‑up, multiple touchpoints and relationship building.
• Create and execute territory plans to drive market penetration and sales growth.
• Maintain regular contact with existing specialist channel customers and support account development.
• Gather customer, competitor and market insights to inform channel strategy.
• Collaborate with internal teams including sales, marketing, product, supply chain and management.
• Represent the company professionally at customer visits, trade events and veterinary engagements.
• Provide clear reporting on territory activity, opportunities, risks and sales progress.

Required profile

• Proven experience in business development, territory management, field sales or key account development.
• Strong background selling into veterinary clinics, specialist pet channels, FMCG or related industries.
• Ability to build trust and credibility with professional customers.
• Resilient, organised, commercially focused and comfortable working independently.
• Excellent communication, presentation, negotiation and follow‑up skills.

Required skills