Social Growth Executive

About the role

Peninsula, a Great Place to Work certified HR, Employment Relations and Health & Safety advisory firm backed by a large privately owned business services group, is hiring a Social Growth Executive in its Auckland office. The role is central to the company's digital acquisition strategy: you will own paid social performance in New Zealand, develop creative that resonates with businesses and work closely with Sales teams to maximise conversion rates.

Key responsibilities

• Develop and run data-driven paid social campaigns across Meta and LinkedIn, managing audiences, budgets, creative testing and pacing to meet lead generation targets.
• Tailor campaign messaging, creative assets and offers to the needs and motivations of business owners and decision-makers.
• Work with Sales teams to track the acquisition funnel from lead to win and improve lead quality, conversion rates and ROI.
• Track performance metrics, run continuous optimisations and report regularly with actionable insights.
• Promote a test-and-learn approach by exploring new platform features, competitor activity and new digital growth channels.

Required profile

• Proven experience running and optimising high-performance paid social strategies, specifically on Meta and LinkedIn.
• Strong commercial acumen, using local market knowledge and competitor insights to spot new business opportunities.
• A collaborative self-starter who thrives in an office-first environment and shares learnings with the team.
• An analytical, solutions-focused mindset with a passion for optimising campaign performance.

What we offer

• Salary of up to $90,000 per annum.
• 25 days annual leave after two years.
• Annual profit sharing bonus.
• $1,000 Super Service and MVP awards and a day off.
• Structured career pathways into management, training and beyond.
• $250 health and wellness voucher and gym discounts.
• Monthly social club events.