Paid Media and AI Strategist (Freelance, Remote)

About the role

A Melbourne-based growth marketing consultancy specialising in performance marketing, brand strategy and AI-supported marketing solutions is looking for an experienced Paid Media and AI Strategist (freelance, remote). This is a hands-on, client-facing role focused on managing Google and Meta Ads, owning paid acquisition strategies and using AI tools and agents to analyse performance, validate recommendations and implement campaign changes. The engagement is 6 months, about 15 hours per week, with availability in AEST-compatible timezones.

Key responsibilities

• Manage and optimise Google Ads and Meta/Facebook Ads accounts.
• Develop and implement paid acquisition strategies based on client growth objectives.
• Review and validate recommendations generated by AI agents before implementing campaign changes.
• Analyse campaign performance and identify opportunities for optimisation.
• Advise clients across performance marketing, brand, creative and growth strategy.
• Build strong client relationships and communicate strategies and recommendations confidently.
• Collaborate with technical specialists across analytics, tracking, Google Merchant Center and dashboarding.

Required profile

• Previous experience in performance marketing, paid media or digital acquisition.
• Experience managing paid media budgets of approximately AUD20K+ per month.
• Strong client-facing and relationship management skills.

Required skills

• Strong hands-on experience with Google Ads and Meta Ads.
• Strong understanding of performance and brand marketing.
• Experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering or similar AI tools, and comfort integrating them into marketing workflows.
• GA4, Google Merchant Centre, tracking and dashboarding experience is a plus.