Direct Marketing Manager

About the role

ANZ is undertaking a bank‑wide transformation and needs a Direct Marketing Manager to turn complex technology change into clear, customer‑focused communications. You will design and deliver multi‑channel campaigns that help customers navigate the transformation with confidence.

Key responsibilities

• Translate technical and organisational change into simple, targeted messages for customers.
• Develop and execute multi‑channel direct‑marketing campaigns that drive measurable engagement.
• Partner with business stakeholders to shape communication strategies that bring the transformation to life.
• Use data and segmentation to personalise communications and improve relevance.
• Manage multiple priorities, meet deadlines and ensure high‑quality delivery.

Required profile

• Hands‑on experience in direct marketing, preferably within a large organisation.
• Strong attention to detail and a curiosity to challenge the status quo.
• Excellent written and verbal communication skills with the ability to influence stakeholders.
• Proven ability to manage several projects simultaneously.
• Growth‑mindset and willingness to learn in a fast‑changing environment.

Required skills

• Data segmentation and audience targeting.
• Multi‑channel campaign planning and execution.
• Customer‑first communication design.

What we offer

• 18‑month fixed‑term contract with the opportunity to shape a major change programme.
• Work in Auckland or Wellington within a supportive, purpose‑driven culture.
• Exposure to a leading bank’s transformation and the chance to develop specialised marketing expertise.