Copywriter – Marketing & Communications
Lotto New Zealand · Auckland
Description du poste
About the role
As a Copywriter you will bring Lotto NZ’s campaigns, products and digital experiences to life through on‑brand, engaging copy. You will work in a fast‑moving Creative Services team, collaborating with Brand, Digital and Instant Kiwi colleagues to reach millions of New Zealanders.
Key responsibilities
- Develop draw scripts for the twice‑weekly live Lotto draw and create compelling community stories.
- Craft campaign straplines, Instant Kiwi ticket names, TVC and radio scripts across multiple brands.
- Produce lifecycle emails, app updates, social posts, video scripts, display ads and landing‑page copy that feel seamless across web and app.
- Evolve and uphold Lotto NZ’s tone of voice and digital copy guidelines.
- Work closely with Brand, Digital, Instant Kiwi and Communications teams to deliver high‑quality, on‑time content.
- Review and edit marketing content, responsible‑gaming messages and digital copy for clarity, accuracy and accessibility.
- Embed responsible‑gaming principles into all communications, keeping player wellbeing front‑of‑mind.
- Participate in marketing forums and contribute to a collaborative, creative environment.
Required profile
- 5–10 years of proven copywriting experience in digital, media or agency settings.
- Strong portfolio demonstrating range, originality and the ability to switch between long‑form storytelling and punchy, CTA‑driven copy.
- Creative mindset with a passion for storytelling and a sharp eye for detail.
- Comfortable writing for email, social, app, web and display formats, with an understanding of accessibility.
Required skills
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Lotto New Zealand
Auckland
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