Copywriter – Marketing & Communications

About the role

As a Copywriter you will bring Lotto NZ’s campaigns, products and digital experiences to life through on‑brand, engaging copy. You will work in a fast‑moving Creative Services team, collaborating with Brand, Digital and Instant Kiwi colleagues to reach millions of New Zealanders.

Key responsibilities

• Develop draw scripts for the twice‑weekly live Lotto draw and create compelling community stories.
• Craft campaign straplines, Instant Kiwi ticket names, TVC and radio scripts across multiple brands.
• Produce lifecycle emails, app updates, social posts, video scripts, display ads and landing‑page copy that feel seamless across web and app.
• Evolve and uphold Lotto NZ’s tone of voice and digital copy guidelines.
• Work closely with Brand, Digital, Instant Kiwi and Communications teams to deliver high‑quality, on‑time content.
• Review and edit marketing content, responsible‑gaming messages and digital copy for clarity, accuracy and accessibility.
• Embed responsible‑gaming principles into all communications, keeping player wellbeing front‑of‑mind.
• Participate in marketing forums and contribute to a collaborative, creative environment.

Required profile

• 5–10 years of proven copywriting experience in digital, media or agency settings.
• Strong portfolio demonstrating range, originality and the ability to switch between long‑form storytelling and punchy, CTA‑driven copy.
• Creative mindset with a passion for storytelling and a sharp eye for detail.
• Comfortable writing for email, social, app, web and display formats, with an understanding of accessibility.

Required skills