Senior Specialist, Omni-Channel Marketing (12‑Month Contract)

About the role

Lead the creation and execution of omni‑channel marketing and activation plans for adidas wholesale partners across New Zealand. The role drives commercial growth, strengthens brand presence and improves key brand health KPIs by working closely with the Key Account Sales team.

Key responsibilities

• Develop and align the seasonal Account Marketing Calendar for key wholesale partners, ensuring strong in‑store execution and KPI delivery.
• Own and enhance adidas brand presence at point of sale, delivering a premium and consistent consumer experience.
• Drive share‑of‑space and visibility within priority accounts, focusing on high‑impact locations and product categories.
• Lead end‑to‑end account activation, from planning and stakeholder alignment to execution across the customer organisation.
• Translate global Brand Calendar priorities into local campaigns, product stories and investment plans.
• Create consumer activation plans across in‑store, e‑commerce and digital touchpoints.
• Track, evaluate and report on activation effectiveness, using insights to improve performance.
• Manage budgets and marketing spend, ensuring efficient investment and clear ROI.
• Maintain alignment with global brand guidelines and build deep knowledge of the NZ retail landscape.

Required profile

• Strong communication and presentation skills with the ability to influence senior stakeholders.
• Proven experience working cross‑functionally across marketing, sales and support teams.
• Commercial mindset with an understanding of retail and consumer behaviour.
• Highly organised, able to manage multiple projects and stakeholders simultaneously.
• Willingness to travel across New Zealand as required.

Required skills