Senior Marketing Manager – B2B

About the role

Westpac is seeking a Senior Marketing Manager – B2B to lead the strategic development and delivery of portfolio‑level marketing that drives meaningful customer and commercial outcomes. In this senior, hands‑on role you will shape B2B marketing strategy across complex products and services, turning insight into compelling value propositions and integrated go‑to‑market activity.

Key responsibilities

• Lead the strategic development and execution of B2B portfolio marketing plans aligned to business priorities and customer needs.
• Translate market, customer and data insights into clear strategies, value propositions and strategic briefs.
• Partner closely with product, sales, brand, customer and performance teams to deliver integrated, through‑the‑line marketing.
• Lead cross‑functional teams and agency partners to deliver high‑quality, effective campaigns.
• Drive measurable commercial impact with clear performance tracking and optimisation.
• Influence senior stakeholders by articulating the value and impact of marketing.
• Manage budgets and resources to maximise return on investment and portfolio impact.

Required profile

• Significant senior‑level experience in B2B marketing, ideally within complex or regulated environments.
• Proven ability to shape marketing strategy at portfolio level, not just campaign delivery.
• Strong commercial acumen with experience driving measurable business outcomes.
• Excellent stakeholder management skills and confidence influencing senior leadership.
• Experience leading integrated campaigns across brand, product and performance marketing.
• Customer‑led mindset backed by data, insight and strong storytelling skills.
• Experience managing agencies, budgets and cross‑functional teams.

Required skills

What we offer

• Competitive salary plus 10% superannuation.
• Range of leading employee benefits.
• Hybrid working model – three days in the office, two days remote.
• Centrally located offices in Britomart, Auckland.
• Five days wellbeing leave on top of annual leave.
• Supportive team environment.