Marketing & Brand Manager

About the role

This senior marketing and brand position leads the strategy for a diverse tourism portfolio, covering flagship experiences, emerging products and awareness‑building initiatives. The role is based in Queenstown and requires a hands‑on, outward‑facing approach, with regular on‑site interaction and occasional travel.

Key responsibilities

• Own and execute the marketing and brand plan for the tourism portfolio.
• Serve as the marketing voice for the business unit, partnering with operational leaders and senior stakeholders.
• Drive integrated brand marketing across social, content‑led email, and traditional media (OOH, radio, print) in collaboration with digital, creative, PR and trade teams.
• Shape creative direction while remaining hands‑on with campaigns, content and copy.
• Lead a small earned/content and campaign support team, raising consistency and capability.
• Build relationships with stakeholders across multiple sites, spending time on‑site and travelling as needed.

Required profile

• Proven senior marketing experience with strong brand sensibility and creative judgement.
• Leadership ability to influence and align teams without necessarily managing a large staff.
• Commercial acumen and understanding of revenue drivers, brand, channels and trade‑offs.
• Confidence operating across the full marketing mix (content, social, email, traditional media) and collaborating with cross‑functional teams.
• Ability to prioritise within a complex portfolio, set baselines and say “no” when required.
• High energy, adaptability and a genuine appreciation for outdoors and conservation values.

Required skills

What we offer

• A rare opportunity to shape marketing direction for a high‑profile tourism portfolio.
• Strong senior visibility and stakeholder exposure, bridging strategy and day‑to‑day decisions.
• Hands‑on leadership where ideas, taste and judgement are valued.
• Queenstown lifestyle with frequent stakeholder interaction, not a desk‑only role.
• Stable, well‑resourced business with ambitious brand‑building projects ahead.