Digital Ads & Performance Specialist

About the role

We are looking for a seasoned Digital Ads & Performance Specialist to own paid‑media end‑to‑end for multiple brands at Superbold, a growth‑marketing agency in Auckland. You’ll be the platform‑first strategist who translates data into real business growth.

Key responsibilities

• Design and execute campaign strategies across awareness, consideration, conversion and retention stages.
• Plan, launch and optimise campaigns on Google, Meta, LinkedIn and TikTok.
• Create robust account structures and audience targeting frameworks.
• Manage budgets and pacing across several clients simultaneously.
• Develop testing plans for audiences, messaging, offers and creative.
• Analyse performance data, surface growth opportunities and turn insights into actionable recommendations.
• Collaborate with strategists, designers and content creators to improve outcomes.
• Brief and review creative, ensuring it meets high‑impact standards.
• Shape landing pages, customer journeys and conversion flows.
• Report results in clear, client‑friendly formats focused on leads and sales.

Required profile

• Minimum 5 years agency experience managing multiple brands.
• Hands‑on expertise with Google Ads (Search, Performance Max, Display, YouTube).
• Strong experience using Meta Ads Manager.
• Proven track record delivering measurable growth across diverse industries.

Required skills

• Google Ads
• Meta Ads Manager
• LinkedIn Ads
• TikTok Ads