Performance Marketing Lead

About the role

This growth‑focused position reports to the Head of Marketing and is responsible for owning and optimizing Arlo’s digital acquisition and performance marketing efforts. You will manage the end‑to‑end customer journey across paid channels, lifecycle campaigns, and conversion touchpoints, using data‑driven decisions and AI‑enabled tools to drive pipeline growth.

Key responsibilities

• Grow pipeline, improve conversion performance and deliver measurable marketing ROI.
• Manage and optimise campaigns on Google Ads, LinkedIn, Meta, Bing and review platforms such as G2 and Capterra.
• Continuously refine audiences, creative assets, landing pages and conversion paths.
• Support and execute integrated campaigns, webinars, ebooks, events and outbound initiatives.
• Monitor performance, analyse conversion data and identify opportunities to boost ROI and funnel efficiency.
• Partner with Marketing and Sales teams to enhance lead quality and campaign effectiveness.
• Leverage AI‑enabled marketing tools to improve targeting, testing, execution and overall efficiency.

Required profile

• 4+ years of hands‑on digital or performance marketing experience.
• At least 18 months managing paid acquisition campaigns in‑house or agency side.
• Strong experience with Google Ads, LinkedIn, Meta, analytics and reporting tools.
• Experience with marketing automation, lifecycle marketing and outbound campaigns; B2B or SaaS background is a plus.
• Analytical mindset, curiosity and a growth‑oriented approach.
• Excellent written communication and copywriting abilities.

Required skills

• Google Ads
• LinkedIn Ads
• Meta Ads
• Bing Ads
• Google Analytics
• HubSpot
• Webflow
• Clay
• Lemlist