Marketing Specialist – Digital Campaigns for NZ & Australia

About the role

We are looking for a Marketing Specialist to lead and optimise digital advertising campaigns across New Zealand and Australia. The role focuses on driving free‑trial sign‑ups, reducing cost per lead, and delivering insightful performance reports for a SaaS business.

Key responsibilities

• Develop, launch and manage Google Ads, Facebook, Instagram, YouTube, TikTok and email marketing campaigns targeting small businesses, contractors, accountants and other professional users.
• Create and coordinate short video ads, reels, product demos and explainer videos for multiple platforms.
• Set up retargeting campaigns to convert website visitors into trial users and paid customers.
• Maintain and optimise landing pages to improve conversion rates.
• Track campaign metrics (cost per lead, cost per trial, cost per paid customer) and produce monthly performance reports with actionable recommendations.
• Adjust budgets, audiences, keywords, creatives and video assets based on results.
• Ensure all advertising copy complies with NZ and Australian market requirements, including GST and pricing terminology.
• Identify new marketing channels and strategies to expand the customer base.

Required profile

• Proven experience managing paid media campaigns on Google, Facebook, Instagram, YouTube and TikTok.
• Hands‑on experience with email marketing and consent‑based list management.
• Familiarity with SaaS product marketing and driving trial sign‑ups.
• Ability to analyse data, generate reports and make data‑driven optimisation decisions.

Required skills

• Google Ads
• Facebook Ads
• Instagram Ads
• YouTube Ads
• TikTok Ads
• Email marketing platforms
• Video advertising production
• Retargeting campaign setup
• Campaign tracking and analytics
• Landing page optimisation