Marketing Campaign Analyst

About the role

As a Marketing Campaign Analyst within ASB's Marketing Data & Analytics chapter, you will translate marketing intent into data‑driven customer communications. Working closely with Marketing and Product stakeholders, you will ensure every interaction is relevant, accurate and impactful for over a million customers.

Key responsibilities

• Design and build targeted customer campaigns using SQL and campaign management platforms such as Unica or Adobe.
• Translate business requirements into clear, actionable data briefs.
• Apply robust QA and governance processes to guarantee high‑quality outputs.
• Analyse campaign performance, troubleshoot issues and identify optimisation opportunities.
• Partner with technology teams to enhance data sources and automate campaign processes.
• Contribute to improving the accuracy, relevance and effectiveness of customer communications.
• Support strong risk‑management practices by adhering to established processes and escalating issues when needed.

Required profile

• Analytical thinker with strong collaboration and attention‑to‑detail skills.
• Experience in analytical or database marketing (academic or commercial).
• Strong SQL capability and experience with campaign or marketing automation tools (e.g., Unica, Adobe).
• Ability to build trusted relationships across a wide range of stakeholders.
• High attention to quality and accuracy, with solid planning and prioritisation skills.
• Degree in Business, Marketing, Mathematics, Economics, Science, Finance or a related field.

Required skills

• SQL
• Unica (or similar campaign management platform)
• Adobe Campaign (or similar marketing automation tool)

What we offer

• A supportive, collaborative team guided by the values of Care, Courage and Curiosity.
• Opportunities for continuous improvement and innovation within a modernising data and technology stack.
• Meaningful outcomes that make a real difference to customers.