Full-Stack B2B Marketer (Marketing Manager)

About the role

AutoPlay is looking for a full‑stack B2B marketer to own and build its marketing function from the ground up. You will drive lead generation for automotive dealerships across digital, content, events and traditional channels, using AI‑first tools to amplify impact.

Key responsibilities

• Design and execute a lead‑generation pipeline for a B2B audience using digital, legacy, trade media and in‑person events.
• Own the full funnel from first touch to qualified lead, collaborating closely with the sales team.
• Manage content, brand, SEO, AI‑search visibility and marketing automation initiatives.
• Translate platform capabilities into compelling messaging that resonates with dealers.
• Measure performance, report on results and allocate budget based on data‑driven insights.
• Travel occasionally across New Zealand and Australia to support events and partner meetings.

Required profile

• Proven track record of delivering measurable marketing results.
• Strategic thinker who is also comfortable rolling up sleeves and executing tactics.
• Growth mindset with a “yes, anything is possible” attitude.
• Daily user of AI tools for marketing and enthusiastic about their potential.
• Strong written communication and ability to craft clear, persuasive messages.

Required skills