Freelance Luxury Brand Designer for Wellness Launch

About the role

We are looking for a freelance luxury brand designer to lead the visual identity and campaign for a premium wellness launch in New Zealand. The project will create a high‑end brand experience inspired by icons such as Hermès, Ferrari, Apple and Rolex, targeting an exclusive community of 1,000 members.

Key responsibilities

• Develop a comprehensive luxury brand campaign and visual concept for the wellness audience.
• Create premium launch videos and high‑impact social media and Meta ad creatives.
• Design luxury website visuals and digital assets that reflect the brand’s aspirational tone.
• Craft a founder launch strategy and community‑engagement initiatives.
• Generate PR‑worthy ideas to drive buzz and exclusivity.
• Collaborate with stakeholders to maintain brand consistency and authenticity.

Required profile

• Proven experience designing luxury or premium brands, with a strong portfolio of elegant, aspirational work.
• Demonstrated ability to deliver viral, high‑conversion campaigns for wellness, lifestyle or luxury sectors.
• Excellent communication and project‑management skills, with immediate availability.

Required skills

• Adobe Creative Suite
• Figma

What we offer

• Freelance contract with flexible remote work.
• Access to award‑winning product photography and established brand guidelines.
• Opportunity to shape a globally recognised premium wellness brand.