Field Sales Representative – Waikato & Bay of Plenty

About the role

Join JDE Peet’s as a Field Sales Representative covering the Waikato and Bay of Plenty region. You will be the primary point of contact for our out‑of‑home customers – bars, cafés, restaurants, hotels, petrol stations and offices – delivering a full‑service coffee experience.

Key responsibilities

• Manage a portfolio of accounts across Waikato, BOP and surrounding areas, visiting sites regularly.
• Perform equipment checks and maintenance on espresso machines, grinders and automatic coffee equipment.
• Demonstrate barista skills on‑site, preparing coffee and sharing product knowledge with customers.
• Identify new sales opportunities, drive incremental revenue and expand the customer base.
• Organise and deliver training sessions to improve customer engagement and product usage.
• Monitor compliance with operating procedures and report findings.

Required profile

• Passionate about coffee and tea, with experience or strong knowledge of the coffee industry.
• People‑oriented, able to build relationships quickly and work independently.
• Motivated to develop a career in sales and comfortable with frequent travel.
• Full clean driver’s licence and willingness to spend most of the time on the road.
• Unrestricted work visa for New Zealand.

Required skills

• Espresso machine operation
• Grinder maintenance
• Barista skills

What we offer

• Opportunity to work with leading coffee brands such as Hummingbird, Jed’s, Gravity and Moccona.
• Dynamic field‑based role with room for growth in sales.
• Supportive team environment and ongoing training.