Direct Marketing Manager

About the role

ANZ is undertaking a bank‑wide transformation to deliver faster, safer and more personalised banking. The Direct Marketing Manager will translate this complex change into clear, customer‑first communications that build confidence and trust.

Key responsibilities

• Convert technical and organisational change into simple, targeted messaging for customers.
• Partner with business stakeholders to design and execute multi‑channel communication strategies.
• Use the transformation as a catalyst to re‑imagine future customer communications.
• Ensure communications are measurable and drive measurable customer engagement.

Required profile

• Hands‑on experience in direct marketing delivering targeted, multi‑channel campaigns.
• Exceptional attention to detail and willingness to challenge the status quo.
• Strong data and segmentation expertise to personalise messages.
• Ability to turn complex ideas into simple, compelling narratives.
• Confidence influencing stakeholders with excellent communication skills.
• Proven ability to manage multiple projects and deliver results.

Required skills

• Data analysis and segmentation.
• Multi‑channel campaign execution.
• Customer‑centric communication design.