Digital PPC/SEM Specialist

About the role

The Digital PPC/SEM Specialist will plan, execute and optimise paid advertising campaigns across Google Ads, Meta (Facebook/Instagram) and other digital platforms. Working from our Albany office, you will focus on generating high‑quality leads and driving conversions that support ehr’s growth objectives.

Key responsibilities

• Design, launch and manage paid media campaigns on Google, Meta and relevant networks with a lead‑generation focus.
• Conduct keyword research, audience targeting and bidding strategy to maximise ROI.
• Collaborate with design and content teams to create and optimise ad copy, creatives and landing pages.
• Monitor daily performance metrics (impressions, clicks, cost, conversions) and make timely adjustments.
• Set up and maintain conversion tracking tools such as Google Analytics and Meta Pixel.
• Run A/B tests on ads, audiences and landing pages to improve lead quality.
• Prepare regular performance reports with insights and recommendations.
• Work closely with the sales team to align lead quality and follow‑up processes.

Required profile

• Bachelor’s degree in Marketing, Advertising, E‑commerce, Business or a related field.
• At least 1 year of hands‑on experience managing PPC/SEM campaigns.
• Strong analytical mindset with the ability to interpret data and make optimisation decisions.
• Good communication skills and ability to work cross‑functionally.

Required skills

• Google Ads
• Meta Ads
• Google Analytics
• Google Tag Manager