Digital Performance Manager (Search)

About the role

Halter is looking for a Digital Performance Manager to own and grow intent‑driven demand for its livestock‑management platform. You will lead both paid search and organic search strategies worldwide, ensuring the right farmers find Halter at the lowest possible cost.

Key responsibilities

• Manage the global Google Ads budget, optimizing campaigns for relevance, intent and cost efficiency.
• Own Halter’s organic search presence, including keyword research, technical SEO, and on‑page optimisation.
• Track and improve visibility in AI‑generated answers, citations and share of voice.
• Collaborate with content creators to close SEO gaps and with the website team on technical SEO and page‑speed improvements.
• Report on channel performance against lead and pipeline targets, using AI tools for analysis and reporting.

Required profile

• Proven experience delivering measurable results in paid search and SEO, not just managing spend.
• Strong focus on intent‑based targeting, relevance and waste minimisation.
• Ability to work precisely, balancing broad‑reach tactics with highly qualified, low‑cost leads.
• Comfortable using AI as a core tool for research, briefing and reporting.

Required skills

• Google Ads
• Search Engine Optimization (SEO)
• AI‑driven keyword research and content briefing
• Competitive analysis
• Reporting and performance analytics
• Technical SEO and page‑speed optimisation