Creative Strategist – Remote Part‑time Freelance

About the role

We are seeking a senior Creative Strategist to lead performance‑driven creative work for paid acquisition campaigns. The role is fully remote and part‑time on a freelance basis, supporting a partner company operating in the DTC wellness space. You will work closely with media buyers, copywriters, designers and editors to build high‑converting ad concepts that drive customer acquisition and revenue growth.

Key responsibilities

• Own and lead performance creative strategy for paid acquisition campaigns, focusing on Meta platforms.
• Develop compelling hooks, messaging angles, ad concepts and creative frameworks to maximize conversions.
• Analyze campaign metrics (CTR, CPA, CVR, ROAS) to identify winning strategies and improve creative effectiveness.
• Build, manage and refine structured creative testing roadmaps for continuous optimization.
• Collaborate with copywriters, editors, designers and media buyers to produce and iterate high‑performing ad creatives.
• Evaluate successful and underperforming campaigns to extract actionable insights and scale top‑performing approaches.
• Continuously experiment with new concepts, messaging strategies and testing methodologies.

Required profile

• Senior‑level experience in performance creative strategy, direct‑response marketing or conversion‑focused copywriting.
• Strong background in paid media, especially Meta advertising; experience with TikTok or YouTube is a plus.
• Proven track record creating and optimizing high‑converting ad creatives for DTC/B2C brands.
• Deep understanding of direct‑response psychology, consumer behavior and performance‑driven messaging.
• Ability to work independently in a fast‑paced remote environment with high accountability.
• Excellent written and verbal English communication skills.
• Availability to work within European working hours (GMT).
• Experience in supplements, wellness, health or nutrition industries is a strong advantage.

Required skills

• Meta advertising platforms
• TikTok advertising
• YouTube advertising

What we offer

• Competitive compensation aligned with senior‑level expertise
• Fully remote freelance setup with flexibility and autonomy
• Opportunity to shape creative direction for large‑scale paid acquisition campaigns