Content Director – The Hits

About the role

The Hits, one of New Zealand’s biggest audio brands, is seeking a visionary Content Director to shape its creative direction across broadcast, digital, podcasting and social platforms. You will be responsible for defining the station’s sound, coaching on‑air talent, and driving audience growth through compelling, audience‑first content.

Key responsibilities

• Lead the creative strategy for The Hits across all channels, ensuring a distinctive and engaging brand voice.
• Coach and develop on‑air talent to maximise performance and audience connection.
• Design and implement audience growth initiatives, including content campaigns, promotions and social moments.
• Collaborate with ratings, programming and music teams to align content with business objectives.
• Generate memorable moments that resonate with listeners in everyday settings.

Required profile

• Strong instincts backed by audience insight and data.
• Passion for coaching talent and unlocking creative potential.
• Ability to craft content that stands out in a crowded media landscape.
• Comfort discussing ratings, social ideas, music programming and brand strategy.
• Enthusiasm for building audiences, growing brands and experimenting with new formats.

Required skills

What we offer

• Opportunity to lead a nationally recognised brand with a large, engaged audience.
• Access to extensive resources, support and creative freedom.
• Chance to shape the future of audio in New Zealand.
• Collaborative environment with exceptional talent.