Social Media Manager

About the role

Zato is looking for a hands‑on Social Media Manager to build and own its social presence across LinkedIn, Instagram, TikTok, X and other platforms. You will work closely with the CEO, product and client teams to turn product updates, client wins and insights into engaging content that resonates with accounting firms in New Zealand and Australia.

Key responsibilities

• Design, write, shoot, edit and publish short‑form video and graphic content end‑to‑end.
• Translate whitepapers, case studies and product updates into LinkedIn posts, carousels and Reels.
• Develop repeatable content formats around AI, accounting automation and firm growth.
• Grow and nurture a follower base that includes target accounting firms.
• Travel to events and capture on‑site energy for social channels.

Required profile

• Portfolio and personal socials that demonstrate a strong visual and storytelling sense.
• Ability to make technical concepts easy to understand and human‑focused.
• Self‑starter who can work with minimal briefing and meet fast‑paced deadlines.
• Curiosity about startups, AI and business dynamics.
• Experience managing and growing social media accounts.

Required skills

• CapCut
• Canva
• Figma
• Adobe (e.g., Photoshop, Premiere)

What we offer

• Full ownership of Zato’s social presence during a high‑growth phase.
• Direct access to the CEO, product team and client events.
• Budget for freelance editing and production support.
• Travel opportunities both nationally and internationally.
• Competitive full‑time salary.