Senior Designer - Beauty

About the role

We are seeking a highly motivated Senior Designer to lead the creative direction of our beauty cosmetics portfolio. You will shape visual identities, brand worlds and oversee the creative output from concept through market launch.

Key responsibilities

• Set the creative standard for the portfolio, providing clear direction, feedback and support to drive professional growth.
• Lead creative brainstorming sessions and champion strong creative decision‑making across brands.
• Mentor junior team members, fostering a collaborative and innovative environment.
• Own art direction and visual strategy for all non‑packaging brand touchpoints.
• Lead end‑to‑end 360° campaign development for brand launches, including concept, photography direction, social, digital and retail assets.
• Create, manage and organise brand assets across campaign, social, digital, e‑commerce and advertising channels.
• Commission photographers, content creators and agencies, and manage multiple projects from concept to final execution.
• Identify new methods, techniques and creative formats to enhance design and content execution.
• Build detailed brand guidelines from scratch, covering tone of voice, visual aesthetic, content principles and photography style.
• Ensure visual consistency and brand integrity across all communications as each brand progresses toward market.
• Present and articulate creative concepts, brand worlds and strategies to brand managers and senior leadership.
• Collaborate with cross‑functional partners—including marketing, product, packaging and content—to ensure cohesive, on‑brand consumer touchpoints.

Required profile

• 5–8 years of professional design experience in a creative or design leadership role.
• Experience in beauty, lifestyle, wellness, fashion, FMCG or consumer brand launches.
• Proven ability to translate cultural trends, consumer insights and category codes into distinctive, best‑in‑class creative.
• Strong visual storytelling and brand‑building capabilities.

Required skills

• Art direction
• Visual strategy
• 360° campaign development
• Brand guideline creation
• Photography direction