Marketing Executive

About the role

As a Marketing Executive you will plan, execute and optimise marketing campaigns across Skyline’s global portfolio, with a primary focus on Canadian properties. Based at Skyline’s Head Office in Queenstown, this full‑time on‑site role supports brand‑guideline development for offshore sites and new global product initiatives while delivering data‑driven marketing that grows brand awareness and drives conversion.

Key responsibilities

• Develop and deliver integrated marketing campaigns across email, paid search (PPC) and paid social channels.
• Plan campaign briefs, rollout plans, coordinate stakeholders and manage delivery timelines.
• Produce and optimise content, manage paid media, and conduct audience targeting and testing.
• Measure performance, generate in‑flight and post‑campaign reports, and refine strategies.
• Maintain brand guidelines and ensure consistent customer experiences throughout the marketing funnel.
• Collaborate with NZ marketing team, regional teams, global brand partners, agencies and digital specialists.
• Manage external agencies, vendors and third‑party stakeholders.
• Oversee digital assets across web, email and social platforms, including tagging and proofing.
• Track marketing budgets, expenditures and demonstrate return on investment.

Required profile

• Minimum 5 years of relevant marketing experience.
• Bachelor’s degree in Business, Marketing or a related field.
• At least 3 years of experience planning, developing and executing end‑to‑end campaigns.
• Strong communication, stakeholder management and project coordination abilities.
• Experience in tourism, hospitality or visitor attractions is highly desirable.
• Familiarity with UK and Canadian markets is a plus.

Required skills

• Email marketing
• Paid search (PPC)
• Paid social media
• Campaign analytics
• Budget tracking and ROI analysis

What we offer

• Salary range $70,000 – $80,000 per annum.
• 40‑hour work week with guaranteed hours.
• Fun, diverse and values‑driven international environment.
• Free staff meals and $1 coffees.
• Access to accommodation options.
• Career development opportunities within a global tourism business.