Commercial Content Producer

About the role

Stuff Digital is seeking a Commercial Content Producer to craft high‑performing, brand‑focused stories across its digital platforms. The role blends creative production, social strategy and audience analysis, giving you a front‑row seat to how AI and emerging tech are reshaping digital storytelling in New Zealand.

Key responsibilities

• Create compelling commercial storytelling for Stuff’s websites, social channels and print.
• Produce social‑first content for Instagram, TikTok, YouTube and emerging platforms.
• Write, edit and package content that captures attention and drives engagement.
• Use analytics and audience insights to optimise campaign performance.
• Manage commercial campaigns from concept through reporting.
• Build social creatives such as reels, stories, carousels and short‑form video.
• Collaborate closely with clients, strategists, creatives and editorial teams.
• Identify trends, content opportunities and audience behaviours early.
• Experiment with AI‑assisted workflows and new production tools.
• Deliver reporting and actionable insights using tools like Google Analytics, Parse.ly and Meta Ads Manager.

Required profile

• Proven experience in digital media, branded content, publishing or content production.
• Strong editorial instincts with excellent writing and editing abilities.
• Deep understanding of social platforms and audience engagement drivers.
• Ability to juggle multiple campaigns and meet deadlines.
• Curiosity about emerging digital trends and AI tools.

Required skills

• Google Analytics
• Parse.ly
• Meta Ads Manager
• Adobe Creative Suite
• Canva
• CapCut
• Meta Business Suite

What we offer

• Fast‑moving creative environment where ideas are valued.
• Opportunity to work with some of New Zealand’s biggest brands.
• Scale of audience reach that influences national conversations.
• Support for experimentation with new formats, platforms and AI‑driven workflows.