Social Media Specialist

About the role

Fisher & Paykel Appliances is seeking a Social Media Specialist to lead its global social media strategy. You will bring the premium brand to life through engaging storytelling, creative content, and meaningful conversations with audiences worldwide.

Key responsibilities

• Develop and implement a cohesive global social media strategy aligned with brand direction and commercial objectives.
• Create and manage paid and organic content calendars across all platforms.
• Oversee influencer partnerships and collaborate with internal teams to produce compelling content.
• Monitor and engage with audience conversations, working with Customer Experience where needed.
• Analyse performance data, generate insights, and continuously optimise campaigns.

Required profile

• Strong understanding of global social media trends and best practices.
• Excellent written and verbal communication skills.
• Ability to work collaboratively with Marketing, Design, regional teams and external partners.
• Strategic thinker with hands‑on execution capability.

Required skills

• Experience managing social media platforms (e.g., Facebook, Instagram, LinkedIn, TikTok, Twitter).
• Proficiency in social media analytics and reporting.
• Knowledge of influencer marketing and partnership management.

What we offer

• Opportunity to shape the social media presence of a world‑leading premium appliance brand.
• Collaborative, innovative work environment across a state‑of‑the‑art Auckland campus.
• Access to global teams and resources to drive brand impact.