Social Media Specialist – Beauty

About the role

Farmers, one of New Zealand’s leading fashion and lifestyle retailers, is seeking a Social Media Specialist to champion its beauty portfolio across digital channels. Working closely with the Social Media Lead and brand teams, you will create and deliver compelling, on‑brand content that drives engagement and supports product launches.

Key responsibilities

• Plan, coordinate and execute beauty‑focused social media campaigns across all platforms.
• Manage content calendars, approvals, timelines and community interactions.
• Collaborate with internal teams, agencies and influencers to produce fashion‑forward visual assets.
• Monitor performance, generate campaign reports and optimise based on insights.
• Ensure all output aligns with Farmers’ brand guidelines and tone of voice.
• Stay current with beauty trends, platform updates and best practices.

Required profile

• Minimum 2 years experience in a social media role, preferably within the beauty sector.
• Proven ability to manage end‑to‑end social campaigns.
• Strong organisational, communication and detail‑orientation skills.
• Experience working with influencers and external partners.

Required skills

• Deep understanding of social media platforms and best practices.
• Content creation expertise for visual‑driven channels.
• Influencer marketing knowledge.

What we offer

• Opportunity to work with well‑known beauty brands in a creative, collaborative environment.
• Supportive marketing team and a culture that values community.