Social Media Manager – Part‑time (Freelance)

About the role

We are looking for a part‑time freelance Social Media Manager to lead the Instagram presence of a premium stationery brand that celebrates intentional living. The role is primarily remote, with a preference for candidates based in Melbourne, and involves creating calm, aesthetic content that reflects the brand’s minimal, sensory voice.

Key responsibilities

• Develop and maintain a monthly content calendar for Instagram and Pinterest.
• Create, film and edit short‑form video Reels and other visual assets.
• Adapt user‑generated content to match brand guidelines.
• Write on‑brand copy for posts and captions.
• Schedule and publish content using social‑media management tools.
• Monitor, analyse and report key performance metrics.
• Collaborate with the founder to ensure alignment with overall brand strategy.

Required profile

• Proven experience managing social media for premium or lifestyle brands.
• Comfortable working independently for 10‑15 hours per month on an ongoing basis.
• Self‑motivated, organised and able to meet deadlines remotely.
• Based in Melbourne preferred, but remote candidates will be considered.

Required skills

• Canva for graphic creation.
• Social‑media scheduling tools (e.g., Later, Buffer).
• Filming and editing short‑form video (Reels).
• Pinterest account management.
• Social‑media analytics and reporting.

What we offer

• Freelance contract with 10‑15 hours of work per month.
• Creative autonomy within established brand guidelines.
• Fully remote work arrangement.