Social Media Manager – Fitness & Wellness Brand

About the role

We are looking for a creative Social Media Manager to build and launch the online presence of an Amazon‑affiliate activewear and wellness brand. The role focuses on establishing a cohesive brand identity and delivering engaging content that appeals to fitness beginners and enthusiasts.

Key responsibilities

• Develop a comprehensive brand style guide tailored to the fitness and wellness niche.
• Create a 30‑day social media content plan for platforms such as Instagram and TikTok.
• Design 10–20 reusable content templates for Reels, TikTok videos, and product‑focused posts.
• Set up or optimise social media profiles for maximum engagement and discoverability.
• Provide a growth strategy to build an engaged audience and generate affiliate commissions.
• Advise on ethical promotion of Amazon affiliate products and best‑practice affiliate marketing.

Required profile

• Proven experience in brand design, social media strategy, or content creation for lifestyle, fitness, or wellness brands.
• Strong portfolio showcasing clean, aesthetic, and cohesive branding work.
• Excellent communication and collaboration skills.
• Self‑motivated, organised and able to meet agreed timelines.

Required skills

• Adobe Creative Suite
• Canva (or similar design tools)
• In‑depth knowledge of Instagram and TikTok trends

What we offer

• Opportunity to shape the visual and voice identity of a growing wellness brand.
• Potential for ongoing content support or management.