Social & Content Specialist – Toys

About the role

We are seeking a creative social media enthusiast to join ZURU Toys in Auckland. You will develop and analyse world‑class content that drives engagement and supports our global brand portfolio.

Key responsibilities

• Manage day‑to‑day global social channels, fostering community interaction and performance.
• Create and deliver high‑quality organic content for TikTok, Instagram and other platforms.
• Own the Creator Studio workflow from ideation and briefing through approval and rollout.
• Support paid‑social initiatives and live optimisation together with Digital and Brand teams.
• Coordinate localisation of content with regional markets, including copy, creators and influencers.
• Produce regular performance reports and insights to guide optimisation.
• Monitor trends, sentiment and competitor activity to act as the voice of the audience.
• Contribute to brand planning, influencer concepts and major global activations.
• Collaborate cross‑functionally and assist marketing operations as needed.

Required profile

• 1‑2 years experience in content marketing, brand or social media management, preferably with fast‑paced or global brands.
• Passion for social‑first content, especially on TikTok and Instagram, with a proven track record of driving engagement.
• Strong awareness of pop culture, social trends and platform innovation.
• Excellent organisational and project‑management abilities, able to juggle multiple priorities.
• Interest in using data and insights to test, report and refine content strategies.
• Enthusiasm for storytelling, brand building and contributing to office culture.

Required skills

• TikTok
• Instagram
• Creator Studio