Social & Content Manager – Toys

About the role

We are looking for a Social & Content Manager to lead strategy and execution of paid and organic social campaigns for our global toy brands. You will bridge big ideas and brilliant output across TikTok, Instagram, YouTube and Meta, ensuring culturally relevant content that drives business results.

Key responsibilities

• Develop and own content calendars for paid and organic social across TikTok, Instagram, YouTube and Meta, from brief to post.
• Conceptualise campaign ideas for multiple brands and products, aligning with business objectives.
• Brief and manage creative production (video, animation, design) ensuring timely delivery.
• Oversee localisation for global markets to maintain cultural relevance.
• Integrate generative AI tools into planning, ideation and workflow.
• Mentor junior team members and build a creator/influencer pipeline.
• Collaborate with Marketing, Design, Brand Engagement, Digital and local teams.
• Analyse performance data, conduct competitive research and optimise campaigns.
• Manage external production partners through pre‑production, shoot and post‑production phases.

Required profile

• Proven experience leading social and content strategy for global consumer brands.
• Deep fluency in major social platforms, especially TikTok and Instagram.
• Strong creative concepting ability from brief to full campaign.
• Comfortable using generative AI tools in content creation.
• Bias for action and ability to ship high‑quality work quickly.

Required skills

• Social media strategy
• Content calendar planning
• Creative briefing and production management
• Generative AI tools
• Performance data analysis