Senior Digital Marketing Specialist

About the role

KiwiPlates is seeking a Senior Digital Marketing Specialist to lead customer engagement through CRM, marketing automation and performance marketing. You will design personalised customer journeys, run email campaigns and optimise paid digital channels to drive conversion and retention.

Key responsibilities

• Develop and execute the overall CRM and one‑to‑one communications strategy.
• Design, build and optimise automated customer journeys and marketing automation workflows using Salesforce Marketing Cloud.
• Plan, execute, test and optimise email (EDM) campaigns.
• Manage audience segmentation, personalisation and lifecycle marketing initiatives.
• Collaborate with the media agency to plan, launch and optimise paid digital campaigns.
• Monitor campaign performance, analyse results with Google Analytics and Google Tag Manager, and provide actionable insights.
• Maintain website and campaign tracking to ensure accurate measurement and reporting.

Required profile

• 3‑5 years of experience in digital marketing, CRM and marketing automation.
• Proven track record of developing and managing automated customer journeys and email marketing.
• Strong analytical mindset with ability to translate data into recommendations.
• Excellent communication and collaboration skills across internal teams and external partners.

Required skills

• Salesforce Marketing Cloud (SFMC) – journey building and automation.
• Salesforce CRM platform.
• Google Analytics for performance measurement.
• Google Tag Manager for tracking implementation.

What we offer

• Access to Publicis Groupe employee benefits.
• Dynamic, collaborative work environment focused on innovation.