Senior Digital Marketing Specialist

About the role

Terabyte Interactive is seeking an experienced Senior Digital Marketing Specialist to lead high‑performing campaigns for well‑known brands. Based in Auckland, you will own end‑to‑end delivery, optimisation and client communication across multiple channels.

Key responsibilities

• Plan, execute and optimise digital marketing campaigns across SEO, Google Ads, Meta, LinkedIn, email and AI‑search platforms.
• Manage and fine‑tune tools such as SEMrush, GA4, Looker Studio and CRM/email platforms (Mailchimp, Klaviyo, HubSpot).
• Lead SEO activities including keyword research, technical and on‑page optimisation, and performance reporting.
• Ensure accurate tracking, tagging and conversion measurement; produce data‑driven insights and commercial recommendations.
• Update and maintain website content on CMS platforms like WordPress and Umbraco.
• Serve as the primary day‑to‑day contact for clients, presenting insights, reports and strategic next steps.

Required profile

• 5–10 years of digital marketing experience, preferably in an agency environment.
• Proven ability to manage multiple client accounts, campaigns and deliverables simultaneously.
• Strong analytical mindset with experience translating performance data into commercial recommendations.
• Comfortable moving between strategic planning and hands‑on execution.

Required skills

• SEO
• Google Ads
• Meta (Facebook) advertising
• LinkedIn advertising
• SEMrush
• Google Analytics 4 (GA4)
• Looker Studio
• Mailchimp
• Klaviyo
• HubSpot
• WordPress
• Umbraco