Paid Media Specialist

About the role

We are looking for a Paid Media Specialist to join Folk&Tale, a creative and digital marketing agency in Auckland. You will turn client briefs into high‑performing campaigns across multiple paid channels, ensuring every advertising dollar is maximised.

Key responsibilities

• Plan, launch and manage paid social and search campaigns on Meta, Google, TikTok, Pinterest, LinkedIn and emerging platforms.
• Develop audience strategies and full‑funnel approaches tailored to each channel.
• Brief, test and optimise creative assets including static images, video, UGC and motion.
• Monitor daily budget pacing and in‑platform performance.
• Report on results and translate data into clear strategic recommendations.
• Stay ahead of algorithm changes and new media opportunities.

Required profile

• Minimum 2 years of hands‑on experience in paid media across a mix of platforms and client types.
• Strong understanding of attribution models and performance metrics.
• Creative eye combined with analytical thinking.

Required skills

• Meta Ads Manager
• Google Ads
• TikTok Ads
• Pinterest Ads
• Google Tag Manager (bonus)
• Looker Studio (bonus)

What we offer

• Full‑time, hybrid role based in Auckland.
• Opportunity to work with leading New Zealand startups and founder‑led businesses.