Marketing Management Specialist

About the role

We are looking for a Marketing Management Specialist to lead AIA Vitality’s marketing initiatives across digital and CRM channels. You will be responsible for designing, executing and optimizing campaigns that drive acquisition, engagement and growth for our health‑focused brand.

Key responsibilities

• Plan, launch and manage multi‑channel marketing campaigns, including email, social, display and CRM programmes.
• Analyse performance data and consumer insights to refine targeting and improve conversion rates.
• Collaborate with creative, product and analytics teams to ensure consistent brand messaging.
• Monitor budget utilisation and report on ROI for each initiative.
• Maintain up‑to‑date knowledge of digital marketing trends and best practices.

Required profile

• Proven experience in managing marketing campaigns within a digital environment.
• Strong analytical mindset with ability to translate data into actionable recommendations.
• Excellent communication and stakeholder management skills.
• Ability to work autonomously and as part of a high‑performing team.

Required skills

What we offer

• A culture of innovation centred on health and wellbeing.
• Supportive team environment that feels like a family.
• Recharge days, AIA Vitality membership and clear career advancement pathways.