Marketing Executive – Lead Brand & Lead Generation

About the role

Fundmaster is seeking a hands‑on Marketing Executive to own and drive its end‑to‑end marketing function. You will work closely with advisers and senior leadership to grow the brand and generate qualified leads across New Zealand and Australia.

Key responsibilities

• Develop and execute a comprehensive marketing strategy to boost brand awareness and lead generation.
• Create, schedule and publish content on Instagram, Facebook, LinkedIn, TikTok, YouTube, email and the corporate website.
• Film, edit and coordinate short‑form video, client testimonials and educational clips.
• Manage paid advertising campaigns on Meta, Google and LinkedIn, optimizing for ROI.
• Build and optimise landing pages, lead magnets, email journeys and CRM workflows.
• Track marketing‑generated leads, ensure timely handover to advisers and monitor conversion.
• Maintain the CRM system, including lead tagging, automation, reporting and data hygiene.
• Analyse campaign performance and produce weekly/monthly reports with actionable recommendations.
• Organise seminars, webinars, networking and client appreciation events.
• Coordinate external suppliers such as photographers, videographers and designers.
• Keep the website current and SEO‑optimised.
• Produce marketing collateral including brochures, presentations and sales materials.
• Monitor competitors, industry trends and identify new growth opportunities.
• Recruit, train and manage marketing interns or junior staff as needed.
• Ensure all marketing activities comply with financial services advertising regulations.
• Identify process improvements through AI, automation and new technologies.
• Manage the marketing budget and demonstrate measurable ROI.

Required profile

• Strong storytelling ability across written and video formats.
• Confidence in filming and directing short‑form video for social media.
• Proven experience managing Meta and Google advertising campaigns.
• Experience with CRM platforms; Zoho CRM preferred.
• Excellent copywriting skills for ads, emails and website content.

Required skills

• Meta Ads (Facebook/Instagram advertising)
• Google Ads (Search & Display)
• Zoho CRM
• Video filming and editing
• Search Engine Optimisation (SEO)
• Landing page creation
• Email campaign automation