Marketing Executive – Acquisition Strategy, Creative & Brand

About the role

The Marketing Executive, Acquisition Strategy, Creative & Brand will support the design and execution of customer acquisition campaigns for Consumer and Business Card portfolios and the Amex NZ brand. Reporting to the Acquisition Strategy, Creative & Brand Manager, you will work across paid and owned channels to deliver high‑impact, data‑driven marketing initiatives.

Key responsibilities

• Support planning, execution and optimisation of integrated acquisition campaigns across paid and owned media.
• Develop acquisition offers, messaging and creative strategies that drive growth and profitability.
• Coordinate end‑to‑end campaign execution, including briefing, approvals, creative production, implementation, quality assurance and post‑campaign reporting.
• Partner with creative and media agencies to ensure timely, on‑brand, compliant delivery.
• Monitor performance, analyse key metrics and provide actionable optimisation insights.
• Leverage AI‑enabled marketing tools and workflow automation to improve speed, effectiveness and efficiency.
• Identify and implement process improvements to streamline workflows and boost productivity.
• Maintain high standards of quality assurance across assets, approvals, tracking and reporting.
• Collaborate with Product, Brand, Analytics, Finance, Compliance and Governance teams for alignment.
• Stay informed on competitor activity, customer trends, emerging technologies and AI developments.
• Support budget tracking, invoice management and campaign administration.

Required profile

• Passion for customer acquisition marketing and delivering strong commercial outcomes.
• Highly organised, process‑oriented and able to manage complex workflows.
• Commercially minded with a balance of strategic thinking and hands‑on execution.
• Thrives in fast‑paced environments and embraces innovation and AI‑enabled ways of working.
• Exceptional attention to detail and commitment to high‑quality output.

Required skills

What we offer

• Opportunity to work on high‑visibility campaigns for a leading financial services brand.
• Collaborative environment with cross‑functional teams and external agency partners.
• Access to cutting‑edge AI marketing tools and technologies.