Junior Brand Marketing – Toys

About the role

This Junior Brand Marketing position focuses on the European market for ZURUZURU's toy portfolio. You will act as the bridge between global brand strategy and local execution, managing media budgets, planning campaigns, and turning performance data into actionable insights.

Key responsibilities

• Own and manage the local media budget across Europe, allocating spend by brand and channel.
• Plan integrated campaigns across digital, social, video, retail media and other paid channels.
• Write clear briefs for the in‑house digital agency and oversee delivery from concept to live launch.
• Coordinate campaign rollout across all markets, ensuring brand compliance and timely execution.
• Monitor performance against KPIs, optimise spend, and flag risks or opportunities.
• Analyse results, create post‑campaign reviews and package insights for internal stakeholders and retailers.
• Collaborate with global marketing, local sales, the China team and the in‑house agency to keep plans aligned.

Required profile

• Enthusiasm for digital media and a data‑driven mindset.
• Strong organisational skills and ability to manage multiple markets.
• Excellent communication and storytelling abilities.
• Ability to work quickly in a fast‑moving, innovative environment.

Required skills

• No specific technical tools mentioned in the posting.