Growth Marketing Manager

About the role

Kindo, a New Zealand SaaS platform serving over 400,000 families and 800 schools, is seeking a Growth Marketing Manager to work alongside the Head of Marketing. You will design and operate the marketing engine that drives acquisition, activation, and expansion across both B2B and B2C products.

Key responsibilities

• Plan, launch, and optimise multi‑channel campaigns for Kindo and Ezlunch.
• Own the website, case studies, product pages, and resource hubs.
• Collaborate with Business Development Managers and Customer Success to meet acquisition and expansion targets.
• Set up and refine lifecycle email and in‑app communications to boost caregiver activation.
• Identify and test new growth channels, including affiliate and partnership programmes.
• Produce daily, weekly and monthly performance reports for ABM and B2C initiatives.

Required profile

• 5+ years of experience in growth or performance marketing, preferably in SaaS, edtech or fintech.
• Self‑starter who enjoys building processes and scaling marketing ROI.
• Data‑driven mindset with a track record of experimentation and innovation.
• Strong written and verbal communication skills.

Required skills

• Marketing Automation platforms
• CRM tools
• Marketing technology platforms
• Content Management Systems (CMS)
• AI tools for marketing optimisation

What we offer

• Opportunity to shape a new marketing engine at a pivotal growth stage.
• Impactful work serving hundreds of thousands of New Zealand families.
• Flat, low‑ego team with close cross‑functional collaboration.