Growth Marketer

About the role

Cupla is looking for a hands‑on Growth Marketer to drive organic acquisition and build sustainable growth loops. You will own the idea, test, measure and scale tactics that put our couples‑app in front of the right audience at the right moment.

Key responsibilities

• Identify and engage niche communities (sub‑Reddit, forums, Discord) where potential users discuss relationship challenges.
• Design and launch partnership, integration or referral programmes that generate compounding growth.
• Create lightweight tools, quizzes or assets that earn organic distribution through genuine usefulness.
• Develop and execute SEO strategies focused on real user queries, not just high‑volume keywords.
• Engineer moments, hooks or assets that attract press, creators and user‑generated buzz.
• Brief content creators, podcasts or niche publications and track the impact of each outreach.
• Write copy, run experiments, monitor dashboards and ship results without relying on others for execution.

Required profile

• A proactive doer who prefers executing ideas over producing strategy decks for others.
• Data‑driven mindset that values honest metrics over vanity numbers.
• Strong understanding of attribution and how to measure true user value.
• Comfortable working in a fast‑moving, remote‑friendly environment.

Required skills

• SEO