Freelance Web Designer – Shopify Brand Identity

About the role

We are seeking a creative freelance Web Designer to reshape the brand identity of a boutique gallery and art advisory business and build a luxurious, edgy Shopify website. The project focuses on the art, music and pop‑culture niche, requiring a blend of visual storytelling and e‑commerce expertise.

Key responsibilities

• Refine and elevate the existing brand identity, creating comprehensive brand guidelines (logo usage, colour palette, typography, visual style).
• Design and develop a fully responsive Shopify store that showcases fine‑art photography, rock‑n‑roll imagery and other pop‑culture collections.
• Manage the domain migration from Squarespace to Shopify while preserving Gmail/Google Workspace functionality.
• Integrate e‑commerce features, optimise user experience and improve conversion rates.
• Collaborate closely with the client to translate their mission into a cohesive digital presence.

Required profile

• Proven experience in brand identity development and web design, demonstrated through a strong portfolio.
• Expertise in Shopify design and development, including e‑commerce best practices.
• Proficiency with graphic‑design tools such as Adobe Creative Suite.
• Experience with domain management, DNS settings and Google Workspace/Gmail configuration.
• Understanding of luxury branding, visual storytelling and user‑experience principles.
• Interest or background in art, music or pop‑culture sectors is a plus.

Required skills

• Shopify
• Adobe Creative Suite
• DNS management
• Google Workspace (Gmail)
• E‑commerce implementation