Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to support the delivery of digital marketing strategies for Bay Audiology and Dilworth Hearing. The role will help grow lead generation, increase brand awareness and ensure best‑in‑class customer experiences across our digital channels.

Key responsibilities

• Assist the Digital Marketing Manager with website, paid media, SEO and social media activities.
• Collaborate with corporate teams and external agencies to optimise performance across digital channels.
• Build relationships with Amplifon corporate and global digital marketing, brand and content teams.
• Monitor social media channels (including outside standard hours), respond to queries and engage with users.
• Create and manage organic social media plans, including content creation, publishing and artwork design.
• Ensure all content is relevant, on‑brand, compliant and up‑to‑date.
• Support website updates such as landing pages, campaign offers and terms & conditions.
• Troubleshoot digital issues and work with stakeholders to resolve them.
• Support digital performance reporting, build dashboards, analyse data and identify optimisation opportunities.
• Prepare and present performance insights, trends and recommendations to stakeholders.
• Assist broader marketing activities including agency briefings, partnerships, events and local marketing support.

Required profile

• Strong communication skills with the ability to engage a range of stakeholders.
• High attention to detail and strong analytical mindset.
• Self‑motivated, adaptable and able to work under pressure.
• Excellent time‑management and prioritisation abilities.
• Strong relationship‑building with a reliable, respectful and confidential approach.
• Positive team player with a strong service ethic.

Required skills

• Proficiency in Microsoft Excel, Word and PowerPoint.
• Experience in social media account management.
• Basic Adobe Creative Suite skills.
• Knowledge of owned and paid digital channels (SEO, SEM, social, website, display, programmatic, OLV).
• Experience with digital segmentation, targeting, testing and optimisation tools.
• Familiarity with analytics and reporting tools such as GA4, Adobe Analytics and Power BI.