Content Marketing Specialist

About the role

We are looking for a Content Marketing Specialist to join the fast‑growing Pearl Diver product team within Blackpearl Group in Auckland. Reporting to the Head of Marketing, you will shape and deliver the brand’s messaging across ads, social media, email and the website, supporting ABM initiatives that drive sales.

Key responsibilities

• Plan and maintain a rolling content calendar for advertising, social, web, eDM and ABM campaigns.
• Create product‑focused assets such as ad creatives, social graphics, landing‑page blocks and visual product elements.
• Write concise product copy for multiple channels and develop long‑form case studies.
• Collaborate with the Head of Marketing to define and execute Pearl Diver’s go‑to‑market strategy.
• Produce content variations for A/B testing, experimenting with different formats, hooks and visual styles.

Required profile

• 3+ years of B2B marketing experience, preferably in SaaS.
• Strong portfolio demonstrating high‑quality design work across digital channels.
• Creative mindset with an eye for visually appealing content that drives commercial results.
• Excellent organisational and time‑management skills, able to juggle multiple projects.

Required skills

• Adobe Creative Suite – Photoshop, Illustrator, InDesign.
• Canva or similar design tools.
• HubSpot and other email‑marketing/CMS platforms.
• Basic HTML and web‑design principles.
• Familiarity with Webflow.
• Video editing or motion‑graphics capabilities.