Brand Manager - Spirits

About the role

As a Brand Manager for Spirits, you will bring leading global and local spirit brands to life across New Zealand. You will work within a values‑driven, agile, people‑first culture that provides guidance, resources and clear development pathways to help you succeed.

Key responsibilities

• Define and execute brand strategy for assigned spirit portfolios.
• Drive brand awareness through integrated marketing campaigns and consumer experiences.
• Collaborate with sales, trade, and creative teams to deliver strong sales performance and customer loyalty.
• Monitor market trends, consumer insights and competitor activity to inform strategic decisions.
• Manage brand budgets, track performance metrics and report on ROI.

Required profile

• Proven experience in brand management, preferably within the spirits or broader beverage sector.
• Strong strategic thinking and ability to translate insights into actionable plans.
• Excellent communication and stakeholder management skills.
• Ability to thrive in a fast‑paced, collaborative environment.

Required skills

What we offer

• A supportive, values‑driven culture focused on people development.
• Access to resources and mentorship to accelerate your career growth.
• Opportunities to work with iconic global and local spirit brands.